Social Networks Integration

Your likely very aware of the “social networking” phenomenon that’s got many Web surfers attention and is seeming growing with no end in site. Facebook, as an example, now attracts more daily visitors than Google’s omnipresent search engine.

Here are January 2014 membership totals for a few of the major social network sites:

Facebook:

YouTube:

Google+:

LinkedIn:

Twitter:

Tumblr:

Instagram:

Pinterest:

Optimizing the success of your Website requires “integration” with social networks. Social networks are “communities” with the common component being interaction and information sharing between members. Your objective is to make your site the subject of these conversations. I can work with you to facilitate this in a number of ways:

• Linking your Website to your social network sites.
  
• Providing “one click” links allowing site visitors to “share” your Website with their social networking circles.
  
• Automatically adding site content to a social network page. As an example, publishing your Website’s latest news items on your Facebook page.
  
• Automatically adding social network content to your Website. As an example, displaying your latest Tweets on your site.
  
• Trading a social network “share” or “like” for a “reward” such as access to restricted site content, a free download, a discount coupon, etc.
  

According to the Pew Research Center, the average adult Facebook user has 338 “friends”. This means a single “share” of your Website’s content reaches over 300 new recipients. As some of these continue the process by “re-sharing” the information, your site goes “viral” … a very powerful and free advertising alternative! This process explains, as an example, how select YouTube videos achieve millions of views without spending a cent on promotion.

I welcome the opportunity of discussing how social networks integration can augment your business goals and objectives.